The ‘Immersive Hong Kong’ roving exhibition, showcasing the city’s new attractions, advantages and opportunities through interactive art technology, is being held at The Beach, Jumeirah Beach Residence, a buzzing residential, shopping and dining complex in Dubai, until January 5, 2025.

Featuring state-of-the-art displays, naked-eye 3D installations, and interactive exhibits, the event allows visitors to fully immerse themselves in the multi-faceted brilliance of Hong Kong. Admission is free, and attendees will receive souvenirs during their visit.

The exhibition is divided into six immersive zones, each highlighting Hong Kong's world-class strengths:

-Financial Bridgehead: Discover Hong Kong's leading role as a global financial hub

-I&T Brain Bank: Experience the city's cutting-edge innovation and technology

-Blossoming Creativity: Delve into Hong Kong's thriving arts and culture scene

-Diversity and Greenery: Explore greenery and sustainability besides the metropolis Hong Kong

-Buzzing Sports Action: Get a sneak peek of Kai Tak Sports Park, a premier sports and entertainment complex

-Messy Desk x Brand Hong Kong photo corner: Discover local elements from the creative illustration of the Hong Kong skyline

Visitors can also enjoy a vibrant photo corner featuring the colorful skyline, illustrated by Hong Kong artist Messy Desk (Jane Lee). The exhibition includes promotional videos about Hong Kong and digital panels showcasing insights from companies and prominent individuals in the Middle East, sharing their experiences in the city and highlighting why it is a desirable place to visit, live, work, and invest.