Tucked away in China’s lush southwest, Jingxi is a little town with a big secret: its addictive pickled fruits and veggies (Suanye). Thanks to the perfect tropical climate, locals have been preserving their harvest for generations with just salt, sugar, and vinegar—making snacks that are tangy, crunchy, and oddly detoxifying.  

For years, these pickles hit the road with migrant workers, sold by street vendors. People loved them, but without a steady way to buy, the business stayed small.  

Then came e-commerce. Jingxi set up live-streaming hubs and online shops, turning this hometown snack into a national obsession. At peak times, they sell 5,000+ orders a day—solving farmers’ biggest worry (how to sell all that fruit!) and boosting their incomes big-time.  

Even better? Modern tech met tradition: production got cleaner, faster, and more consistent—without losing that homemade taste.  

Now, Jingxi pickles aren’t just a local treasure—they’re proof that e-commerce can lift rural towns, one salty-sweet bite at a time.