The wolfberries from Jinghe County, Xinjiang, are known for their exceptional taste.

Shang Songhua/Director of Jinghe Supply and Marketing Corporations

What I’m holding now are wolfberries from Jinghe County,Xinjiang, also known as the ‘red gemstone.’

These fresh wolfberries are a specialty agricultural product of Jinghe County in Xinjiang. They are bright red, plump, and known for their sweet and juicy taste. However, due to their short shelf life, they are rarely seen in Hong Kong.

Shang Songhua/Director of Jinghe Supply and Marketing Corporations

In 1990, Jinghe County was named the Hometown of Chinese Wolfberry by the Ministry of Agriculture of China. Currently, we cultivate nearly 100,000 acres of wolfberries. Our wolfberries are superior in quality in terms of color, texture, and sugar content. Moreover, our wolfberries have received the certification from the EU-China Landmark Geographical Indications Agreement and China Green Food Association.

The fresh wolfberries from Jinghe looks very attractive. How did people react to them at the Asia-Europe Expo?

Shang Songhua/Director of Jinghe Supply and Marketing Corporations

Many merchants came to visit our booth. Some Korean merchants mentioned they didn’t expect our wolfberries to be so delicious and sweet. It was their first time seeing this kind of fruit, and they were amazed. Moreover, our Jinghe wolfberries made their debut at the Asia-Europe Expo, earning high praise from many participants. Through the platform of the Asia-Europe Expo, we also want to collaborate with many countries to promote our wolfberry products internationally. We now have established a ‘highway-railway logistics park,’ which help us conduct business through e-commerce and logistics with neighboring countries such as Kazakhstan and Tajikistan.

The organic fruit and vegetable industry is one of Xinjiang’s ‘eight major industrial clusters.’ Jinghe Supply and Marketing Corporations hopes to find business opportunities for 36 Xinjiang products, including fresh wolfberries, dried wolfberries, wolfberry pulp, and wolfberry beer at the China-Europe Expo. Will Hong Kong residents have the opportunity to taste Jinghe’s organic wolfberries?

Shang Songhua/Director of Jinghe Supply and Marketing Corporations

We also want to promote our exceptional wolfberry products through various trade fairs. In this way, more residents of Hong Kong can get to know and appreciate Xinjiang’s agricultural products.