The wait is over for Hong Kong's CHIIKAWA enthusiasts! This irresistibly cute character has taken the world by storm, with its iconic pendants appearing everywhere and sparking what fans now call the "CHIIKAWA economy." Now the excitement reaches new heights as the very first official CHIIKAWA pop-up store makes its grand debut in Hong Kong!  

From April 2 to April 27, Harbor City in Tsim Sha Tsui will be transformed into a CHIIKAWA wonderland. Spanning an impressive 3,000 square feet, this temporary paradise will showcase over 400 high-quality products imported directly from Japan, including many exclusive items making their Hong Kong premiere. Fashion-forward fans will adore the printed T-shirts and long-sleeved tops, while practical shoppers will love the foldable eco-friendly bags and stylish crossbody bags.  

But this pop-up is more than just shopping - it's a full immersive experience! Visitors can strike a pose in front of the breathtaking 2-meter-tall display wall featuring more than 600 plush CHIIKAWA dolls, snap photos along the 12-meter-long "Character Photo Wall," and capture memories under the adorable CHIIKAWA and Hachiware arches.                           

As a special treat, the CHIIKAWA Wishing Garden in the basement atrium invites fans to share their merchandise dreams. Simply make a purchase of HK$300 or more to exchange your receipt for a wishing card where you can suggest new products to the official team.                                                               

For those new to the phenomenon, CHIIKAWA (short for "Nanka Chiisakute Kawaii Yatsu" or "Something Small and Cute") is the brainchild of manga artist Nagano, chronicling the charming daily adventures of tiny, lovable animal characters. Whether you're a devoted follower or just discovering this adorable world, this limited-time pop-up store promises an unforgettable experience filled with cuteness, creativity, and community.                                                                                                         

Don't let this opportunity slip away - mark your calendars and join the CHIIKAWA celebration before it's gone!  

Location: Harbour City, Tsim Sha Tsui  

Dates: April 2 - April 27  

Highlights: Exclusive merchandise, spectacular photo spots, and the magical Wishing Garden experience