Get ready to unwind, explore, and feel something extraordinary at “WEIRD SENSATION FEELS GOOD: The World of ASMR”—Hong Kong’s first-ever ASMR exhibition, arriving just in time for Art March 2025! From now until July 13, Gate33 Gallery in Kai Tak transforms into a multi-sensory wonderland, where whispers, textures, and hypnotic sounds invite you into the mesmerizing universe of ASMR.  

That Spine-Tingling Feeling? It’s ASMR.  

Ever experienced a goosebump-inducing wave of calm from the sound of rustling paper or a gentle whisper? That’s Autonomous Sensory Meridian Response (ASMR)—a phenomenon that took the internet by storm after being named in 2009. Now, this global sensation gets its own immersive exhibition, blending art, science, and pure sensory magic.  

A World-Touring Phenomenon Lands in Hong Kong

After wowing crowds in Stockholm’s ArkDes and London’s Design Museum (where it won Dezeen’s 2022 Exhibition Design of the Year), this critically acclaimed show finally arrives in Hong Kong—with a local twist. Discover the city’s unique soundscape through specially commissioned works, from the rhythmic clatter of MTR turnstiles to the soothing hum of street markets.  

Play, Relax, and Lose Yourself in Sound

- Turn everyday objects into ASMR—ever thought a cha chaan teng spoon could be so soothing?  

- Immerse yourself in Hong Kong’s soundscape, from tram bells to rain-drenched streets.  

- Step into the ASMR Arena, a dreamy 100-square-meter cocoon made from over a kilometer of woven pillows—perfect for lying back and letting the tingles take over.  

Whether you’re an ASMR addict or a curious first-timer, this exhibition promises a one-of-a-kind journey into relaxation, curiosity, and the strange, wonderful power of sound.